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Drill Management
Operational playbooks, service standards and supervision aligned with premium hospitality practice.
Brand · Management · Certification
A proprietary drill scale that surpasses classic five-star framing
IH Union (International Hospitality Union) specializes in drill-level hotel brand management, licensing and certification. Our proprietary scale reaches 9 drills: 7 marks ultra-luxury beyond five-star; 9 is ultimate and category-defining. We help hotels build recognizable, repeatable and sustainable premium brands through structured standards and refined operations.
1–9Drill tiers
3Core service pillars
GlobalOutlook · local execution
What we deliver
Management, licensing and certification—end to end from standards to brand elevation.
L
Brand Licensing
Authorize qualifying properties to use IH Union drill marks and brand assets under clear agreements.
C
Certification
Independent assessment across our proprietary 1–9 drill scale (including 7 and 9) to support positioning and guest trust.
The Drill System
Proprietary scale to 9—from solid quality through ultra-luxury beyond five-star to category-defining excellence.
1 Drill · Essential Comfort
Solid quality and reliable service—clean, safe and convenient. A trusted baseline for business and short stays.
2 Drills · Preferred Quality
Stronger facility completeness and service consistency—stable breakfast, front-desk response and room comfort.
3 Drills · Distinguished Stay
Aligned with mainstream premium hotels: refined spaces, F&B and business amenities, professional service and clear brand identity.
4 Drills · Refined Luxury
Distinctive aesthetics, deeper concierge care and memorable moments—ideal for premium business and leisure.
5 Drills · Classic Icon
The classic five-star-analogous peak: extreme detail, bespoke service and unified brand narrative—the reference bar before ultra-luxury tiers.
7
7 Drills · Ultra-Luxury
Beyond five-star: private rituals, narrative environments and elevated operational precision for guests and owners seeking true ultra-luxury.
9
9 Drills · Ultimate
The ultimate, category-defining height of the drill scale—rarity, originality and irreplaceable brand equity as the industry reference.
Ready to elevate your hotel brand?
Whether you need management upgrade, licensing or certification, we will tailor a path with you.