Standards first
Clear criteria before licensing or certification—every drill must mean something.
IH Union
About us
Professional consulting and brand standards for hotels that pursue excellence.
IH Union (International Hospitality Union) is a brand-management and standards consulting organization for the hotel industry. Our proprietary “Drill” system is conceptually analogous to—and designed to surpass—classic five-star framing, with a scale that goes to 9 across service, facilities, operations and brand presentation.
We turn premium hotel operating logic into practical policies, processes and supervision—so owners and teams can build differentiated brand equity.
We are independent and deliberate: drill assessment and licensing follow defined criteria. Our work supports brand building and guest experience; it is not a government-mandated star-rating scheme.
Principles
Operational reality
From manuals to audits: executable, inspectable, improvable.
Quiet luxury
Premium need not shout. Consistency and integrity earn lasting trust.
IH Union (International Hospitality Union) is a hospitality brand-management and consulting brand. The “Drill” tiers described on this site are our proprietary brand standards and licensing framework, conceptually analogous to star-rating hospitality service ideas. They are not a government star-rating scheme and do not constitute any official administrative rating.